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Global-to-Japan trends, decoded with data and sources. 47 articles.
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Loud Budgeting: The US Trend Changing How We Talk About Money
Loud Budgeting has topped 140M views on TikTok. The new flex is saying 'I'm saving' out loud. Here's the data behind it—and how to practice it from Japan.
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Soft Life: The Nigerian-Born Trend That Made Rest and Comfort the New Status Symbol
TikTok's #softlife has crossed 300M views. The Nigerian-born concept — choosing comfort and ease over relentless hustle — is reshaping how Gen Z and millennials think about success. Japan's working culture reform is the perfect backdrop.
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